Why Use Video Marketing?
I put together a brief list of the reasons why you ought to have a video marketing strategy in you online business repertoire. We should continuously be looking for new ways to improve our exposure to the markets and video marketing can be our main vehicle for that purpose. Here are some facts.
You want more traffic?
The most recent study indicates that a surprisingly high sixty-five percent of all online traffic is coming from people looking for and watching videos on the internet. Would you have thought that? We are talking billions on a daily basis. Our goal should be to get a small chunk of the action. Again, this is real traffic generated by real people. No SEO involved, no traffic generating computer programs. People simply look for something based on their interest. This is fairly easy-to-get, dependable traffic – waiting for us to take it. Also an important factor is that this traffic is highly qualified. People wanting vitamins will look for videos on vitamins. If they want knitted baby hats, they will look for videos on baby hats. If we promote our videos the right way, we can be certain that they will be watched by the right sort of traffic. You want some facts on why use video marketing?
You want unique visitors?
We all know that most of the action is happening on YouTube. Here are some facts (and these numbers are increasing exponentially):
- Exceeds four billion views a day
- More than four billion hours of video are watched every month
- Seventy-two hours of video are uploaded every minute
- Seventy percent of YouTube traffic comes from international viewers ((outside the USA)
- YouTube is localized in 53 countries and across 61 languages
- Last year YouTube had more than 1.5 trillion views or around two hundred views for every person on the Globe
Recent surveys conducted by various video marketing companies reveal that no less than 41% – 47% of the visitors who watched the videos will perform a specific action that is favorable to the product they saw on the video. This action can be doing additional research by visiting the website or asking around in various forums or simply buying the product offered in the video. This also proves that by publishing videos we can garner trust which is the basic element of attraction marketing. Videos offer more than one sensory input for humans, driving the viewers’ attention to what is said and shown in the video. This is opposed to only reading about it in an article or simply hearing about it in a podcast.
The above figures will be increasing significantly as more and more marketers are realizing the importance of video publishing. The good thing is that it does not matter how many videos are uploaded, the markets will not get saturated. People simply love watching them. They would watch whenever they have the time or where ever they are. This is helped by technology, the widespread use of portable handheld devices, smart phones, tablets and so on.
Considering all this, you should think of why use video marketing in your efforts of driving more traffic to your website or blog.